Apre l’evento più interattivo della Design Week!
Iscriviti per essere il primo visitatore della Teads Wonderbox, l’installazione artistica che permette di esplorare, in un percorso metaforico e multisensoriale, il progresso compiuto dalla tecnologia in ambito advertising.
Non perderti le due sessioni formative della prima giornata di evento.
“Clean Advertising: alla ricerca della strategia perfetta” è la mattinata dedicata ai temi della pubblicità sostenibile, rispettosa dell’utente, sicura per i brand e attenta alle esigenze degli editori.
“La Creatività sfida la tecnologia, la tecnologia ispira la creatività” è il titolo della nostra sessione pomeridiana, che incrocia due tematiche solo all’apparenza antitetiche e ricostruisce il percorso di contaminazione reciproca che tecnologia e creatività intraprendono nell’esperienza pubblicitaria digitale.
The most interactive event of the Design Week opens today!
Sign up to discover Teads Wonderbox , the artistic installation that allows you to explore, in a metaphorical and multisensory journey, the progress made by technology in advertising.
Do not miss the educational training sessions on the first day of the event.
"Clean advertising: finding the perfect strategy" is the morning dedicated to the themes of sustainable advertising, respectful of the user, safe for the brand and attentive to the needs of publishers.
"Creativity challenges technology, technology inspires creativity" is the title of our afternoon session, which crosses two issues that are only apparently antithetical and reconstructs the path of reciprocal contamination that technology and creativity take on in the digital advertising experience.
Dalle 10:00 alle 11:30
"Clean Advertising: alla ricerca della strategia perfetta"
h. 10:00 -10:15
Welcome & Agenda
Dario Caiazzo, Managing Director, Teads Italia
h. 10:15 - 10:30
Keynote: Presentazione ricerca "In News We Trust"
Antonella La Carpia, EMEA & APAC Marketing Director, Teads
h. 10:30 - 10:45
Keynote: presentazione de "Il libro bianco"
Alberto Vivaldelli, Responsabile Digital, UPA
h. 10:45 - 11:15
Panel: "Clean Advertising: dalla teoria alla pratica"
Moderatore: Giacomo Broggi, Giornalista, DailyNet
Massimo Bergia, Responsabile Commerciale e Pubblicità, Gruppo Edidomus
Luca Nicolai, Head of Cadreon Italy, Cadreon
Biagio Stasi, Chief Digital Officer, Hearst
Daniele Sesini, General Manager, IAB Italia
Carmela Novissimo, Marketing Communication Manager, Baume & Mercier
Erika Fattori, Head of Brand & Communication, Nexi
Chiara Agrusti, Senior Brand Manager, Nutrition & Santè
h. 11:15 - 11:30
One-to-one:"Coalition For Better Ads: quali opportunità per il mercato"
Intervista di Antonella La Carpia, EMEA & APAC Marketing Director
Greg Mroczkowski, Public Policy Manager, IAB Europe
Dalle 16:30 alle 18:30
"La creatività sfida la tecnologia, la tecnologia ispira la creatività"
h. 16:30 - 16:40
Morning Summary & Agenda: Massimo Di Gennaro, Sales Director, Teads Italia
h. 16:40-17:00
Keynote Live Showcase: presentazione del "Configuratore Immersivo: verso una concreta idea di teletrasporto"
Andrea Guanci, Marketing Director, MSC Crociere
h.17:00-17:15
Keynote: Presentazione ricerca "The Creative Code"
Donatella Urrai, Head of Teads Studio Italy, Teads Italia
h. 17:15 - 17:45
Panel: "Creative Playbook"
Moderatore: Donatella Urrai, Head of Teads Studio Italy, Teads Italia
Chiara Ugozzoli, Senior VP Global Digital Marketing & CRM, Piaggio Group
Paolo Pascolo, CEO, Imille
Andrea Guanci, Marketing Director, MSC Crociere
Greg Mroczkowski, Public Policy Manager, IAB Europe
Alberto Vivaldelli, Responsabile Digital, UPA
Manlio Ciralli, Chief Brand & Innovation Officer Italy, Eastern Europe, MENA, India, Adecco Group
Un altro ospite sarà annunciato a breve
h. 17:45-18:05
Keynote: "Are you happy with new technologies?"
Shin Dong Kim, Responsabile Affari Internazionali, Hallym University
h. 18:05-18-30
Keynote: "Living in the world with intelligent artefacts"
Satomi Sugiyama, Ph.D. Associate Professor Chair, Franklin University Switzerland
Conclusioni: Nello Barile, Sociologo dei Media e Professore Associato, IULM
Francesco Colorni, Amministrato Delegato, The Fab Lab
Dalle 18:30 alle 21:30
Aperitivo by Campari & Live Show di Ganoona & Bianca
From 10:00 to 12:00
"Clean Advertising: finding the perfect strategy"
h. 10:00 -10:15
Welcome & Agenda
Dario Caiazzo, Managing Director, Teads Italy
h. 10:15 - 10:30
Keynote: presentation of the research "In News We Trust"
Antonella La Carpia, EMEA & APAC Marketing Director, Teads
h. 10:30 - 10:45
Keynote: presentation of "The white book"
Alberto Vivaldelli, Digital Manager, UPA
h. 10:45 - 11:15
Panel: "Clean Advertising: turning the talk to action"
Moderator: Giacomo Broggi, Journalist, DailyNet
Massimo Bergia, Business Manager and Advertising, Edidomus Group
Luca Nicolai, Head of Cadreon Italy, Cadreon
Biagio Stasi, Chief Digital Officer, Hearst
Daniele Sesini, General Manager, IAB Italy
Carmela Novissimo, Marketing Communication Manager, Baume & Mercier
Erika Fattori, Head of Brand & Communication, Nexi
Chiara Agrusti, Senior Brand Manager, Nutrition & Santè
h. 11:15 - 11:30
One-to-one: "Coalition For Better Ads: opportunities for the market"
Interview by Antonella La Carpia, EMEA & APAC Marketing Director
Greg Mroczkowski, Public Policy Manager, IAB Europe
From 16:30 to 18:30
"Creativity challenges the technology, technology inspires the creativity"
h. 16:30 - 16:40
Morning Summary & Agenda: Massimo Di Gennaro, Sales Director, Teads Italy
h. 16:40-17:00
Keynote Live Showcase: presentation of "The Immersive Configurator: towards a concrete idea of teleportation"
Andrea Guanci, Marketing Director, MSC Crociere
h.17:00-17:15
Keynote: Presentation of the research "The Creative Code"
Donatella Urrai, Head of Teads Studio Italy, Teads Italy
h. 17:15 - 17:45
Panel: "Creative Playbook"
Moderator: Donatella Urrai, Head of Teads Studio Italy, Teads Italy
Chiara Ugozzoli, Senior VP Global Digital Marketing & CRM, Piaggio Group
Paolo Pascolo, CEO, Imille
Andrea Guanci, Marketing Director, MSC Crociere
Greg Mroczkowski, Public Policy Manager, IAB Europe
Alberto Vivaldelli, Digital Manager, UPA
Manlio Ciralli, Chief Brand & Innovation Officer Italy, Eastern Europe, MENA, India, Adecco Group
One more guest will be announced shortly
h. 17:45-18:05
Keynote: "Are you happy with new technologies?"
Shim Dong Kim, International Affairs Manager, Hallym University
h. 18:05-18-30
Keynote: "Living in the world with intelligent artefacts"
Satomi Sugiyama, Ph.D. Associate Professor Chair, Franklin University Switzerland
Conclusions: Nello Barile, Sociologist of the Media and Associate Professor, IULM
Francesco Colorni, CEO, The Fab Lab
From 18:30 to 21:30
Aperitif by Campari & Live Show: Ganoona & Bianca
